October 25, 2022 – Following the product launch in Eastwood, Quezon City last May 2022, the YOUniqueness has continued to boost Generation Z's inventiveness throughout the metro. Yamaha Motor Philippines turns Cebuano’s mundane weekend into a fun-filled unique fashion display and music festival with the newest gen Z icon – the Mio Fazzio. LIVE in CEBU IT Park, the #StartYOUniqueness campaign offers an avenue to express themselves through arts and fashion.
Gen Z, who loves to dress however they want, was shown inclusivity throughout the entire experience. Everyone was able to have a closer look at the Mio Fazzio and explore its features, technology, and design that matches their sense of style. Along with the exhibit, the well-known streetwear apparel company DBTK (Don't Blame the Kids Apparel Co.) took part by letting each visitor personalize a shirt by choosing from a variety of patches. The evening was filled with positive sentiments and music from trend-setter musicians, including G22, Just Hush, Juan Karlos, and Arthur Nery. These personalities reflect the idea of being unique and confident on their own.
As Yamaha values a distinct perspective in riding experience, the Mio Fazzio is more than just its design, it opts to offer freedom for everyone to express themselves in the most unique way possible. The #StartYOUniqueness campaign that started in Luzon, now spreads out in Visayas, and will definitely reach Gen Zs in Mindanao soon.